INFLUENCER MARKETING: An additional promotion & branding channel! How to use it and evaluate it!

In the last two years, more and more companies are engaged in the online promotion of their products through the various and well-known #influencers. So, what happens to this new fashion that has flooded all of Instagram?

Influencing is a social phenomenon that has invaded our daily lives and now affects our social behavior. People who get a lot of recognition and are in the news for different reasons each and have many thousands of followers, are selected by commercial companies to promote and sell their products.
But how do influencers make the right choice? How will the products be properly promoted? At what financial levels do their salaries move? Is there a way to evaluate them? How long; Then we solve all the above understandable questions.

 
#1 INFLUENCING GOAL : BRANDING OR SALE;



Every entrepreneur who wants to proceed with influencing marketing should first delineate the purpose for which he will take this action. The ultimate goal is always to SELL, however there are 2 ways for someone to follow. Either it will start with a larger number of "smaller" followers and readability influencers, or it will start with some very strong and recognizable influencers with which it will achieve a faster sale and popularity. The difference between the two options is the financial cost. In the first case we aim first at brand awareness and then in future markets with a smaller budget, while in the second case we claim sharp and fast recognition and sale at a much higher financial cost. Many entrepreneurs follow both tactics at the same time.


   
#2 HOW TO CHOOSE INFLUENCERS


The choice of influencers plays a very important role. Everyone should know very well who their target group is, their audience and aim at corresponding or corresponding influencers. Not all people can achieve the desired results simply because they have thousands of followers. They should address and reach the desired buying public. Also, a very good choice are the influencers who highlight the products "more directly", strongly highlighting the advantages of the products with videos and stories.

   
#3 EVALUATION & PAYMENT OF INFLUENCERS



Most influencers prove their performance through likes on instagram posts. However, research has shown that stories are much more effective than giveaways and posts. Also, stories should be perfectly measurable through various tools, which very few know and use.
So with a fictitious efficiency weapon that most people do not know how to evaluate, influencers demand huge sums. An advantageous agreement must be reached there for both members. So the right foundations must be laid, with measurable sources so that the agreements are formulated according to any efficiency.

   
The secret,however, in this social "channel" , because it is a social channel, is #stability, #frequency and #consequence. Such collaborations should be done on a regular basis and with professionals who will follow the rules of your promotion and will be worthy of your financial investment. 
 

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